Resources
Insights for Destination Professionals
Guides, best practices, and industry insights to help you build better destination experiences.
Public Art and Creative Placemaking Grants: The Nonprofit + Government Pairing
NEA Our Town requires a nonprofit and a local government to apply together — which makes arts funding the most collaborative money available to destinations. A factual guide to Grants for Arts Projects, Challenge America, and state arts agencies for arts councils, municipalities, and Main Street organizations.
Wayfinding, Trails, and Byway Grants: The Digital Layer on a Physical Scope
Transportation grants are capital money — but 23 U.S.C. 162(c)(7) names interpretive tourist information as an eligible byway project outright. A factual guide to TA Set-Aside, Scenic Byways, and the Recreational Trails Program for cities, parks departments, and trail organizations.
Tourism Grants: Finding the Category Your Visitor Experience Belongs In
There is no federal tourism grant — state tourism offices fund by category. How DMOs, chambers, Main Street organizations and municipalities can match a digital visitor experience to visitor education, signage, research, and accessibility categories, with paste-ready grant language.
Heritage and Historic Preservation Grants: Where a Digital Interpretive Layer Actually Fits
Which historic preservation and heritage grants can fund digital interpretation — and which can't. CLG subgrants, NEH Public Humanities, IMLS, Save America's Treasures and more, with verbatim eligible-use language and paste-ready grant narrative for historical societies, museums, and municipalities.
Two Ways People Find Your Tour: Standing In Front of It, or Searching for It
Your digital tour is live - now make sure people find it. A practical guide to QR code placement, back-linking from your existing site, map embeds, and realistic SEO timelines for DMOs, historical societies, and municipalities.
DestinationHub vs. Google My Maps: A Better Way to Put Your Destination on the Map
Looking for a Google My Maps alternative built for tourism? See how DestinationHub delivers branded interactive maps, self-guided tours, and visitor analytics that a free custom map can't.
You Printed 2,000 Brochures. How Many Became Tours?
Most organizations that print walking tour brochures have no idea how many became actual tours. Here’s what that invisibility costs - and what changes when delivery format changes.
What a Walking Tour Brochure Can't Do for Visitors With Disabilities
26% of adults live with a disability. Here’s what a print walking tour brochure can’t offer those visitors - and what a well-built mobile experience can do differently.
The Wayfinding Problem Is Costing Your District Visitors It Already Has
Navigation confusion drives visitors away from walkable districts before they finish your tour. Here’s what the research on pedestrian wayfinding shows - and why GPS context changes it.
The Visitor Is Already There. The Question Is How Long They Stay.
400 million people visited a Main Street in 2024. Here’s how self-guided digital tours turn foot traffic into extended time - and spending - in your district.
The Heritage Tourism Counting Problem (Any Why It Matters for Your Next Report)
Visitor counting for heritage tourism remains inconsistent at every level of the field. Here’s what grant reporting actually requires - and why delivery format matters.
The App Download Requirement is Costing You Visitors Before They Arrive
App download requirements filter out visitors before your tour starts. Here’s what the install process actually involves - and when a no-download approach makes more sense.
How to Digitize a Self-Guided Walking Tour (Without Starting Over)
Digitizing a self-guided walking tour doesn’t mean starting over. Here’s what the conversion actually involves - content prep, QR deployment, platform selection, and first-season expectations.