Resources

Insights for Destination Professionals

Guides, best practices, and industry insights to help you build better destination experiences.

DestinationHub vs. Google My Maps: A Better Way to Put Your Destination on the Map
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DestinationHub vs. Google My Maps: A Better Way to Put Your Destination on the Map

Looking for a Google My Maps alternative built for tourism? See how DestinationHub delivers branded interactive maps, self-guided tours, and visitor analytics that a free custom map can't.

Linda RichardsJune 11, 2026
You Printed 2,000 Brochures. How Many Became Tours?
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You Printed 2,000 Brochures. How Many Became Tours?

Most organizations that print walking tour brochures have no idea how many became actual tours. Here’s what that invisibility costs - and what changes when delivery format changes.

Linda RichardsJune 2, 2026
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What a Walking Tour Brochure Can't Do for Visitors With Disabilities

26% of adults live with a disability. Here’s what a print walking tour brochure can’t offer those visitors - and what a well-built mobile experience can do differently.

Linda RichardsMay 21, 2026
The Wayfinding Problem Is Costing Your District Visitors It Already Has
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The Wayfinding Problem Is Costing Your District Visitors It Already Has

Navigation confusion drives visitors away from walkable districts before they finish your tour. Here’s what the research on pedestrian wayfinding shows - and why GPS context changes it.

Linda RichardsMay 12, 2026
The Visitor Is Already There. The Question Is How Long They Stay.
Main Streetqr codes

The Visitor Is Already There. The Question Is How Long They Stay.

400 million people visited a Main Street in 2024. Here’s how self-guided digital tours turn foot traffic into extended time - and spending - in your district.

Linda RichardsMay 9, 2026
The Heritage Tourism Counting Problem (Any Why It Matters for Your Next Report)
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The Heritage Tourism Counting Problem (Any Why It Matters for Your Next Report)

Visitor counting for heritage tourism remains inconsistent at every level of the field. Here’s what grant reporting actually requires - and why delivery format matters.

Linda RichardsMay 2, 2026
The App Download Requirement is Costing You Visitors Before They Arrive
mobile UXapp download

The App Download Requirement is Costing You Visitors Before They Arrive

App download requirements filter out visitors before your tour starts. Here’s what the install process actually involves - and when a no-download approach makes more sense.

Linda RichardsApril 15, 2026
How to Digitize a Self-Guided Walking Tour (Without Starting Over)
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How to Digitize a Self-Guided Walking Tour (Without Starting Over)

Digitizing a self-guided walking tour doesn’t mean starting over. Here’s what the conversion actually involves - content prep, QR deployment, platform selection, and first-season expectations.

Linda RichardsMarch 31, 2026