Resources
Insights for Destination Professionals
Guides, best practices, and industry insights to help you build better destination experiences.
You Printed 2,000 Brochures. How Many Became Tours?
Most organizations that print walking tour brochures have no idea how many became actual tours. Here’s what that invisibility costs - and what changes when delivery format changes.
What a Walking Tour Brochure Can't Do for Visitors With Disabilities
26% of adults live with a disability. Here’s what a print walking tour brochure can’t offer those visitors - and what a well-built mobile experience can do differently.
The Wayfinding Problem Is Costing Your District Visitors It Already Has
Navigation confusion drives visitors away from walkable districts before they finish your tour. Here’s what the research on pedestrian wayfinding shows - and why GPS context changes it.
The Visitor Is Already There. The Question Is How Long They Stay.
400 million people visited a Main Street in 2024. Here’s how self-guided digital tours turn foot traffic into extended time - and spending - in your district.
The Heritage Tourism Counting Problem (Any Why It Matters for Your Next Report)
Visitor counting for heritage tourism remains inconsistent at every level of the field. Here’s what grant reporting actually requires - and why delivery format matters.
The App Download Requirement is Costing You Visitors Before They Arrive
App download requirements filter out visitors before your tour starts. Here’s what the install process actually involves - and when a no-download approach makes more sense.
How to Digitize a Self-Guided Walking Tour (Without Starting Over)
Digitizing a self-guided walking tour doesn’t mean starting over. Here’s what the conversion actually involves - content prep, QR deployment, platform selection, and first-season expectations.